Organization
Hookei Display's management team and regional leaders — our structure enables fast responses to customer needs and drives innovation
20+
Global Leading Retail Giants
Core Capabilities
In-store shelf display, customized solutions, installation & support
Markets Covered
150+ countries
Executive Management Team
Hookei Display Management Team is committed to putting customers at the center by delivering reliable, value-driven retail display solutions. By anticipating trends and listening to client needs, our leaders empower retailers and brands to achieve lasting success.
Sophie Zhang
Sales Director
Employed Since
2007.3
Previously
Graduate of one of China’s top universities with a degree in English (TEM-8), joined Hookei Display in 2007. Possesses 19 years of experience in the retail display industry, having led over 20 sales and operations teams in Shanghai and Hefei, driving annual sales growth from USD 400,000 to over USD 14 million.
Well-versed in domestic and international retail display systems, with regular overseas business visits (5–6 times annually) to clients across Europe, Australia, France, and the United States, conducting field research in retail stores. Skilled in capturing on-site retail needs and leading the end-to-end process of developing and implementing new retail display solutions, from initial concept and rollout to in-store follow-ups, internal adjustments, and continuous system optimization.
Sophie Zhang
Sales Director
Employed Since
2007.3
Previously
Graduate of one of China's top universities with a degree in English (TEM-8), joined Hookei Display in 2007. Possesses 19 years of experience in the retail display industry, having led over 20 sales and operations teams in Shanghai and Hefei, driving annual sales growth from USD 400,000 to over USD 14 million.
Well-versed in domestic and international retail display systems, with regular overseas business visits (5–6 times annually) to clients across Europe, Australia, France, and the United States, conducting field research in retail stores. Skilled in capturing on-site retail needs and leading the end-to-end process of developing and implementing new retail display solutions, from initial concept and rollout to in-store follow-ups, internal adjustments, and continuous system optimization.
Annie Wang
Financial Controller
Employed Since
2017.3
Previously
Joined Hookei Display in 2017 with a finance degree and 20 years of extensive financial management experience, overseeing the company’s entire financial system.
Responsible for establishing processes and recruiting top talent, ensuring smooth and efficient operations to support Hookei’s continued growth. Exceptional cross-departmental coordination facilitates seamless communication across teams while continually injecting fresh energy and professional expertise, driving innovation and organizational success.
Annie Wang
Financial Controller
Employed Since
2017.3
Previously
Joined Hookei Display in 2017 with a finance degree and 20 years of extensive financial management experience, overseeing the company’s entire financial system.
Responsible for establishing processes and recruiting top talent, ensuring smooth and efficient operations to support Hookei’s continued growth. Exceptional cross-departmental coordination facilitates seamless communication across teams while continually injecting fresh energy and professional expertise, driving innovation and organizational success.
Shanghai Business Department
International Business Group
The sales team at Hookei Display serves as the core bridge between the company and our global clients. Our team is composed of professional sales consultants with 3–20 years of experience in international trade and the retail industry, well-versed in the application and trends of retail display solutions.
Wenjia Sun
Sales Manager
Employed Since
2012.7
Previously
Joined Hookei in 2012, with 13 years dedicated to serving major retail and supermarket clients. Experienced in end-to-end operations from order coordination and supply chain collaboration to after-sales support, accurately aligning procurement needs and delivery schedules for supermarket operations, providing clients with efficient and reliable service, and possessing hands-on experience in full-chain follow-up.
Wenjia Sun
Sales Manager
Employed Since
2012.7
Previously
Joined Hookei in 2012, with 13 years dedicated to serving major retail and supermarket clients. Experienced in end-to-end operations from order coordination and supply chain collaboration to after-sales support, accurately aligning procurement needs and delivery schedules for supermarket operations, providing clients with efficient and reliable service, and possessing hands-on experience in full-chain follow-up.
Juan Peng
Sales
Employed Since
2016.6
Previously
Joined Hookei in 2016, leveraging 8 years of expertise in marketing to expand partnerships with leading Chinese retailers including Hema, Costco, Linji, Dingdong, Huiyixuan, and Haotemai. Deeply involved in business collaboration, providing frontline support to quickly resolve client issues, with exceptional execution in store-level operations.
Juan Peng
Sales
Employed Since
2016.6
Previously
Joined Hookei in 2016, leveraging 8 years of expertise in marketing to expand partnerships with leading Chinese retailers including Hema, Costco, Linji, Dingdong, Huiyixuan, and Haotemai. Deeply involved in business collaboration, providing frontline support to quickly resolve client issues, with exceptional execution in store-level operations.
Joy Dong
Sales
Employed Since
2021.3
Previously
Bachelor's degree in English with 6 years of international trade experience in advertising printing and display solutions. Expertise in full business processes, materials, and production techniques, delivering tailored display solutions and efficiently managing supplier resources and projects. Supports major clients such as Decathlon and Aldi with high-quality, cost-effective services.
Joy Dong
Sales
Employed Since
2021.3
Previously
Bachelor's degree in English with 6 years of international trade experience in advertising printing and display solutions. Expertise in full business processes, materials, and production techniques, delivering tailored display solutions and efficiently managing supplier resources and projects. Supports major clients such as Decathlon and Aldi with high-quality, cost-effective services.
Qin Gan
Sales Assistant
Employed Since
2022.3
Previously
Joined Hookei in 2022, supporting major clients such as Aldi and DKN in order management, delivery, and store coordination. With nine years of experience in client management, proficient in full-cycle processes including order handling, accurate shipping, invoicing, and payment tracking. Skilled in inventory optimization to enhance supply chain efficiency, ensuring client satisfaction and healthy cash flow.
Qin Gan
Sales Assistant
Employed Since
2022.3
Previously
Joined Hookei in 2022, supporting major clients such as Aldi and DKN in order management, delivery, and store coordination. With nine years of experience in client management, proficient in full-cycle processes including order handling, accurate shipping, invoicing, and payment tracking. Skilled in inventory optimization to enhance supply chain efficiency, ensuring client satisfaction and healthy cash flow.
May Zhang
Sales Manager
Employed Since
2014.2
Previously
Holds a bachelor's degree with over 20 years of experience in international trade. Joined Hookei in 2014, managing overseas client accounts by maintaining strong partner relationships, stabilizing existing business, and developing new products to drive growth. Primarily serves major European clients, promoting business expansion and fostering mutually beneficial cooperation to support Hookei's global success.
May Zhang
Sales Manager
Employed Since
2014.2
Previously
Holds a bachelor's degree with over 20 years of experience in international trade. Joined Hookei in 2014, managing overseas client accounts by maintaining strong partner relationships, stabilizing existing business, and developing new products to drive growth. Primarily serves major European clients, promoting business expansion and fostering mutually beneficial cooperation to support Hookei's global success.
Jessie Liu
Sales Assistant
Employed Since
2022.2
Previously
Joined Hookei in 2022, bringing 8 years of industry experience. Supports major client order follow-ups with meticulous attention to detail, managing complex product orders efficiently. Highly adaptable to role changes and leveraging deep knowledge of retail display equipment, contributing to new client development and recognized as a rising star at Hookei.
Jessie Liu
Sales Assistant
Employed Since
2022.2
Previously
Joined Hookei in 2022, bringing 8 years of industry experience. Supports major client order follow-ups with meticulous attention to detail, managing complex product orders efficiently. Highly adaptable to role changes and leveraging deep knowledge of retail display equipment, contributing to new client development and recognized as a rising star at Hookei.
International Business Group 1(Hefei)
Eric Shu
Sales
Employed Since
2019.6
Previously
11 years of professional experience with a background in English, including seven years in international trade and six years specializing in display solutions. Transforms client concepts into detailed technical drawings and complete solutions, supporting major clients such as The Warehouse and K-Supermarket.
Eric Shu
Sales
Employed Since
2019.6
Previously
11 years of professional experience with a background in English, including seven years in international trade and six years specializing in display solutions. Transforms client concepts into detailed technical drawings and complete solutions, supporting major clients such as The Warehouse and K-Supermarket.
Deicy Zhang
Sales
Employed Since
2012.2
Previously
Joined Hookei in 2012, with 13 years of experience serving major retail and supermarket clients. Grew from zero performance to generating multi-million revenue individually, working with key clients including Australia's distributor UFO, Australian design company Room One, Saudi Arabia's Al-Dawaa pharmacy chain, and the Philippines' SM Supermalls. Highly experienced in domestic and international POP display solutions, skilled in developing display concepts, independently managing procurement, sales, and projects, and capable of providing clients with optimal service and tailored solutions.
Deicy Zhang
Sales
Employed Since
2012.2
Previously
Joined Hookei in 2012, with 13 years of experience serving major retail and supermarket clients. Grew from zero performance to generating multi-million revenue individually, working with key clients including Australia's distributor UFO, Australian design company Room One, Saudi Arabia's Al-Dawaa pharmacy chain, and the Philippines' SM Supermalls. Highly experienced in domestic and international POP display solutions, skilled in developing display concepts, independently managing procurement, sales, and projects, and capable of providing clients with optimal service and tailored solutions.
Daisy Qiao
Sales
Employed Since
2022.8
Previously
With a background in finance and 13 years of experience in international trade, joined Hookei in 2022. Actively participated in numerous domestic and international trade shows and client visits, driving consistent annual business growth and successfully establishing partnerships with emerging leading brands such as SJ display and Polar display, demonstrating exceptional business development capabilities.
Daisy Qiao
Sales
Employed Since
2022.8
Previously
With a background in finance and 13 years of experience in international trade, joined Hookei in 2022. Actively participated in numerous domestic and international trade shows and client visits, driving consistent annual business growth and successfully establishing partnerships with emerging leading brands such as SJ display and Polar display, demonstrating exceptional business development capabilities.
International Business Group 2(Shanghai)
Joy Dong
Sales Manager
Employed Since
2021.3
Previously
Bachelor's degree in English with 6 years of international trade experience in advertising printing and display solutions. Expertise in full business processes, materials, and production techniques, delivering tailored display solutions and efficiently managing supplier resources and projects. Supports major clients such as Decathlon and Aldi with high-quality, cost-effective services.
Joy Dong
Sales Manager
Employed Since
2021.3
Previously
Bachelor's degree in English with 6 years of international trade experience in advertising printing and display solutions. Expertise in full business processes, materials, and production techniques, delivering tailored display solutions and efficiently managing supplier resources and projects. Supports major clients such as Decathlon and Aldi with high-quality, cost-effective services.
Rebecca Shi
Sales
Employed Since
2024.6
Previously
Graduated from Jiangsu University in 2019 with a bachelor's degree in International Economics and Trade, with 6 years of international trade experience. Experienced in business negotiations, client acquisition, and account management, with expertise in POP display materials and production processes, delivering customized solutions and supporting Hookei's new client development.
Rebecca Shi
Sales
Employed Since
2024.6
Previously
Graduated from Jiangsu University in 2019 with a bachelor's degree in International Economics and Trade, with 6 years of international trade experience. Experienced in business negotiations, client acquisition, and account management, with expertise in POP display materials and production processes, delivering customized solutions and supporting Hookei's new client development.
Nancy Liu
Sales
Employed Since
2025.8
Previously
A passionate rising talent at Hookei, with 3 years of experience in international trade. Previously worked at leading cross-border e-commerce and traditional trade-manufacturing companies. Progressed from basic inquiry follow-up to independently managing client development in North America and Europe, becoming a key contributor capable of overseeing full-cycle order fulfillment and client relationship management.
Nancy Liu
Sales
Employed Since
2025.8
Previously
A passionate rising talent at Hookei, with 3 years of experience in international trade. Previously worked at leading cross-border e-commerce and traditional trade-manufacturing companies. Progressed from basic inquiry follow-up to independently managing client development in North America and Europe, becoming a key contributor capable of overseeing full-cycle order fulfillment and client relationship management.
Kevin Yue
Sales Assistant
Employed Since
2024.12
Previously
Joined Hookei in 2024, collaborating with business teams and engineers to analyze product cost structures, optimize supply chain processes, and propose key cost-reduction and efficiency-improvement solutions. With 3 years of experience, recognized as a category and materials expert, enhancing capabilities in supply chain management, client needs analysis, and industry-specific solutions.
Kevin Yue
Sales Assistant
Employed Since
2024.12
Previously
Joined Hookei in 2024, collaborating with business teams and engineers to analyze product cost structures, optimize supply chain processes, and propose key cost-reduction and efficiency-improvement solutions. With 3 years of experience, recognized as a category and materials expert, enhancing capabilities in supply chain management, client needs analysis, and industry-specific solutions.
Operations
Lily Tan
Operations Specialist
Employed Since
2021.1
Previously
With a bachelor's degree in Advertising and 8 years of industry experience, joined Hookei in 2021. Has organized large-scale events with over 100 participants and achieved monthly foreign trade sales exceeding USD 500,000. Recognized as a top operator in the Alibaba International retail display category for four consecutive years, playing a pivotal role in driving e-commerce operations and leading the sales team at Hookei. Combines sales acumen with operational expertise, excels at identifying customer pain points, and stays ahead of platform trends to drive continuous growth.
Lily Tan
Operations Specialist
Employed Since
2021.1
Previously
With a bachelor's degree in Advertising and 8 years of industry experience, joined Hookei in 2021. Has organized large-scale events with over 100 participants and achieved monthly foreign trade sales exceeding USD 500,000. Recognized as a top operator in the Alibaba International retail display category for four consecutive years, playing a pivotal role in driving e-commerce operations and leading the sales team at Hookei. Combines sales acumen with operational expertise, excels at identifying customer pain points, and stays ahead of platform trends to drive continuous growth.
Dylan Xu
Operations Specialist
Employed Since
2023.12
Previously
With a degree in Financial Engineering, joined Hookei in 2023 and quickly advanced within two years under the guidance of the support team. Skilled at pinpointing product selling points and translating customer feedback into actionable marketing strategies, demonstrating strong execution capabilities. Now independently manages e-commerce platforms, oversees platform data, and contributes to the growth of the operations team.
Dylan Xu
Operations Specialist
Employed Since
2023.12
Previously
With a degree in Financial Engineering, joined Hookei in 2023 and quickly advanced within two years under the guidance of the support team. Skilled at pinpointing product selling points and translating customer feedback into actionable marketing strategies, demonstrating strong execution capabilities. Now independently manages e-commerce platforms, oversees platform data, and contributes to the growth of the operations team.
Xiaomei Dong
Operations Specialist
Employed Since
2022.3
Previously
With 8 years of experience, combining strong hand-drawing skills with professional design expertise. Proficient in the full design process from brand visuals to marketing materials, with experience in leading industry companies. Skilled at integrating original artistic elements into commercial designs to create unique and impactful visuals. Currently responsible for online graphic design at Hookei Display, assisting top brands such as PetFresh and Decathlon with offline material design, transforming business needs into high-conversion visual solutions that enhance brand value and market growth.
Xiaomei Dong
Operations Specialist
Employed Since
2022.3
Previously
With 8 years of experience, combining strong hand-drawing skills with professional design expertise. Proficient in the full design process from brand visuals to marketing materials, with experience in leading industry companies. Skilled at integrating original artistic elements into commercial designs to create unique and impactful visuals. Currently responsible for online graphic design at Hookei Display, assisting top brands such as PetFresh and Decathlon with offline material design, transforming business needs into high-conversion visual solutions that enhance brand value and market growth.
Bella Zhang
Operations Specialist
Employed Since
2025.3
Previously
With a degree in International Trade and 7 years of cross-border e-commerce experience, accumulated systematic operational expertise across leading industry companies. Currently focused on Google SEO and digital marketing as an SEO Operations Specialist at Hookei Display, leveraging data analysis and optimization strategies to drive new business growth. Combines deep knowledge of product merchandising, retail displays, and the consumer goods industry to integrate online operations with offline displays, creating competitive global growth paths for brands.
Bella Zhang
Operations Specialist
Employed Since
2025.3
Previously
With a degree in International Trade and 7 years of cross-border e-commerce experience, accumulated systematic operational expertise across leading industry companies. Currently focused on Google SEO and digital marketing as an SEO Operations Specialist at Hookei Display, leveraging data analysis and optimization strategies to drive new business growth. Combines deep knowledge of product merchandising, retail displays, and the consumer goods industry to integrate online operations with offline displays, creating competitive global growth paths for brands.
Pre-sales Support Engineer
Levi Ren
Product Design Engineer
Employed Since
2025.3
Previously
7 years of experience in the display solutions industry after undergraduate studies. Works closely with Hookei business teams and suppliers, translating client needs into practical, cost-effective display designs. Specializes in brand-focused concepts, innovative design and implementation of commercial displays, and creative solutions across various display products.
Levi Ren
Product Design Engineer
Employed Since
2025.3
Previously
7 years of experience in the display solutions industry after undergraduate studies. Works closely with Hookei business teams and suppliers, translating client needs into practical, cost-effective display designs. Specializes in brand-focused concepts, innovative design and implementation of commercial displays, and creative solutions across various display products.
Ximosi Wang
Product Design Engineer
Employed Since
2025.2
Previously
7 years of experience in materials forming and control, proficient in SolidWorks and CAD, with practical skills in UG and SketchUp. Knowledgeable in injection molding and plastic product materials, with extensive experience in product development. Detail-oriented and methodical, dedicated to delivering optimal display solutions for clients.
Ximosi Wang
Product Design Engineer
Employed Since
2025.2
Previously
7 years of experience in materials forming and control, proficient in SolidWorks and CAD, with practical skills in UG and SketchUp. Knowledgeable in injection molding and plastic product materials, with extensive experience in product development. Detail-oriented and methodical, dedicated to delivering optimal display solutions for clients.