Hookei Display & Freshippo (Hema) — Revolutionizing Fresh Produce Display Since 2017

Client Stories | Retail Display Solutions | Fresh Food Merchandising

Since 2017, Hookei Display has proudly partnered with Freshippo (also known as Hema Fresh), Alibaba Group’s flagship fresh grocery retail chain. This long-standing collaboration showcases Hookei’s deep expertise in custom retail display design, tailored to meet the needs of high-performance, fast-paced, and innovative fresh food supermarkets.

(One of our cooperated project in Shanghai,China)

As Hema Fresh redefined the future of omnichannel grocery retailing in China, they sought a reliable partner who could deliver consistent, high-quality, and functional display systems — one that understood the dynamics of fresh food merchandising.

Hookei Display responded with an end-to-end solution that included:

Fresh Produce Display Tables
Custom-designed fruit & vegetable tables that maximize accessibility, ventilation, and visual appeal.

Stackable Produce Storage Crates
Durable, hygienic crates in customizable sizes to organize and transport produce efficiently.

Category Signage for Fresh Zones
Clear, color-coded display signs to separate fruits, vegetables, seafood, and meat sections.

Price Tags & Promo Boards
Consistent and reusable label holders and promotional signage for easy pricing updates.

Branded Promotion Bins
Eye-catching, uniformly styled bins for promotional items across the store.

By unifying the visual identity and improving the functional layout of fresh food displays, Hookei Display helped Hema:

• Increase in-store efficiency for staff restocking and replenishment

• Boost product visibility and shopper engagement in key categories

• Achieve a premium, modern aesthetic aligned with Hema’s brand image

• Reduce clutter and optimize customer flow through clean, modular display structures

💬 Client Testimonial
“Hookei Display understands the retail business. Their custom POP display systems helped us maintain a high standard of consistency, functionality, and brand image across all our stores.”
— Visual Merchandising Manager, Hema Fresh