A week has passed since we opened the doors to Hookei's 2026 Annual Procurement Festival — and we deliberately waited before writing this post. Why? Because we wanted you to see the results, not just the promises. The numbers, the energy, and the feedback from our retail partners over these first seven days have told the story better than any announcement ever could.
On February 28, our entire business team gathered for the official festival kick-off meeting. The room was buzzing — a mix of excitement, focused energy, and the kind of quiet determination that comes from months of careful preparation. Every department, from account management to logistics, had a role to play, and everyone knew it.
Why March Is the Right Moment
For our retail partners, March isn't just another month — it's a window of opportunity. Consumer activity picks up after the Lunar New Year holiday period, shoppers are refreshed and spending, and store owners are thinking about how to restock and reposition their shelves for the season ahead. Hookei has always understood this rhythm, and the Annual Procurement Festival is built around it.
This year's campaign runs through April 15, giving you over six weeks to browse, plan, and place orders at the most competitive prices we've offered in years. Whether you're a long-standing partner or exploring Hookei for the first time, this is the moment we designed with you in mind.
"This year's offers are the most substantial we've put together in recent memory. We wanted every retail partner — new and established — to feel that."
— Hookei Business TeamWhat the Festival Includes
-
Multi-Category Coverage Promotional pricing spans across product lines, so you can build a complete order without compromising on variety or margin.
-
Tiered Discount Structures Flexible incentives for different order volumes — whether you're a boutique retailer or a larger-scale buyer, the deals scale with you.
-
Dedicated Account Support Every client has a direct contact within our sales team throughout the festival period. No waiting, no confusion — just clear answers and fast service.
-
Pre-Arranged Fulfillment Our logistics team has pre-planned warehouse capacity and dispatch schedules specifically for festival demand. Orders move faster during this window.
One Week In — Here's What We've Seen
We said we'd let the results speak first. After seven days, inquiry volume is significantly up compared to the same period last year. Retail partners who attended the February 28 kick-off have already begun placing orders, and new clients — many hearing about the festival from existing partners — have reached out to learn more. The team's phones have barely rested.
This kind of early traction isn't accidental. It's the result of months of internal planning, an honest assessment of what our clients actually need, and a commitment to pricing that reflects real value rather than surface-level discounting. We think the difference shows.
The Team Behind the Festival
Behind every great promotion is a team that made it happen. Here's who's been working hardest to bring this year's festival to life — and who will be supporting you throughout.
Client Services
Account Management Team
One-on-one support for every retail partner, with tailored purchasing recommendations.
Operations
Merchandise & Pricing Team
Real-time updates on pricing and stock throughout the festival to keep information transparent and accurate.
Fulfillment
Logistics & Warehouse Team
Pre-planned dispatch schedules and reserved capacity to ensure orders arrive on time, every time.
A Fresh Start for Your Store
The new year deserves new energy — and we believe a well-stocked, well-priced retail floor is one of the best ways to bring that energy to your customers. The Hookei Annual Procurement Festival is our way of giving your store the best possible foundation for the months ahead.
The festival runs until April 15. That's still a generous window of time, and our team is ready to work with you. Reach out, browse our current offer catalogue, and let's make this season count — together.