About Hookei Display, About the Hookei Team

Today, I want to share—from the first-person perspective of a Hookei Display employee—how I see the company and the team behind it.

Let’s go back to March 14, 2025. That was the first time I stepped into Hookei Display. The Shanghai office is located at Building 2, Room 401, No. 258 Jinzhang Road, Pudong New District. That area couldn’t be more familiar to me, as I used to live nearby. That day, I walked into the office building with ease, and the first thing that caught my eye was the blue-and-white “Hookei Display” sign. I was greeted by a kind and lovely administrative colleague, who is now also someone I work seamlessly with.

That day, I also met the team leaders who would later become the people I grew with side by side at Hookei Display. Their polite manners, gentle tone, and constant smiles formed my first impression of the company. Unlike places where there is only work and no warmth, Hookei Display felt more like a group of people united by a shared mission and a platform to grow together. And that platform brings together people who are professional, driven, and willing to move forward as one.

Yes—this is Hookei Display in my eyes.

It is not only a factory with more than 30 years of experience in manufacturing display equipment, nor just a workplace. It has a kind of attraction that makes people want to stay. It retains capable and passionate employees and reassures customers who come with cooperation in mind.

As I learned more about Hookei Display, I gradually discovered that many well-known retail brands are our partners. For example, Decathlon, the famous French sporting-goods brand—our business covers all their retail stores in mainland China, and we also support most regions in Europe. Lightbox fabrics, shelf decals, signboards, printed materials—these items are almost all supplied by Hookei Display. Another example is Hema Fresh, a leading domestic fresh-food retail brand. Many display fixtures and store-opening materials for their new stores were successfully delivered thanks to Hookei Display’s business team. Each store opening we support and each increase in business volume reflects the value that Hookei Display and our team bring to customers.

Of course, our customers are not limited to these well-known brands. For new clients or small clients, we maintain the same level of professionalism. As long as you are willing to inquire, we will treat you sincerely, adhering to the principles of win-win cooperation and mutual growth. Therefore, we warmly welcome all offline retail partners, especially those who need the following display solutions:

• Shelf management systems: shelf pushers, roller racks, shelf dividers
• Price display systems: shelf talkers, price label holders, POP clips, sign holders
• Customized display equipment, mold development, and complete retail display solutions

Whether it’s pricing, lead time, professionalism, or service experience—we are confident you will be satisfied.

Now, let’s talk about Hookei Display as a whole. Hookei Display is a group enterprise with its own manufacturing factory in Hefei, Anhui, equipped with complete injection-molding and plastic-bending production capabilities. We have significant advantages in these product categories. Apart from the factory, Hookei Display also has marketing offices in Shanghai, Hong Kong, Australia, and South Africa. This “front store, back factory” structure enables the company to grow rapidly across global markets.

The Shanghai office, where I work, is one of the core nodes of the entire business chain. We have professional product development engineers, experienced customer-service staff, and marketing teammates with insight and execution ability. Every colleague contributes genuine value to customers. If you have a product idea, our engineers can turn that idea into drawings and then into samples. If you have an urgent request, we will respond as quickly as possible. As long as you are part of our targeted customer group, Hookei Display will use all available resources to support you.

I hope this article gives those who want to learn about Hookei Display a more authentic and comprehensive understanding of who we are.

We are unequivocally among the Top 10 retail display equipment manufacturers in China, and this gives us the confidence to provide you with high-quality, professional, and competitive display solutions. As long as you’re willing to get to know us, we will always meet you with sincerity.

                                                                                                                                                                                                                                                             — From a real member of Hookei Display