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Auto Feed Shelf Pusher System-14mm for Cosmetics

What are the benefits of using a 14mm Shelf Pusher for cosmetics?
Keep your cosmetic displays perfectly organized and always front-faced with a 14mm Shelf Pusher System designed specifically for small, lightweight products like lipsticks, lip balms, eyeliners, and other beauty items. In high-traffic retail environments such as cosmetics stores, pharmacies, and supermarket beauty sections, maintaining a neat and fully stocked appearance is essential for attracting customers and driving sales.

The slim 14mm width is ideal for narrow product packaging, allowing you to maximize shelf space while keeping each SKU clearly separated. The pushers automatically move products forward as items are picked up, ensuring your shelves always look tidy, full, and easy to shop. This not only enhances Visual Merchandising but also reduces the time staff spend on manual front-facing, improving overall store efficiency.

  • Adjustable row width (minimum) 14mm-18mm
  • No. of rows 6, 8 or 10
  • T rail length 300mm
  • Push feed width 14mm
  • Row depth 180/200/250/280/300/310/350/380/410mm
  • Divider height 60mm
  • T rail material Clear PVC plastic
  • Divider material polycarbonate

Specifications

Front Rail

Standard or Hookei-Connect™ options

Made from durable PVC plastic

Available in clear, black, or the color your shop need

Dividers/Pusher Tracks

Standard size or the customized

Multiple spring strengths to accommodate different product weights

Wide-base track available for larger products

Tall dividers suitable for stacked, tall, or bagged items

High-impact plastic construction

Front Product Stop

Material: Clear PVC

Track Lens: Available in 0.55", 0.75’’, 1.35", or customized (wide base track)

Product Dimension

14mm x 200mm Shelf Pusher
14mm x 200mm Shelf Pusher
14mm x 250mm Shelf Pusher
14mm x 250mm Shelf Pusher
14mm x 280mm Shelf Pusher
14mm x 280mm Shelf Pusher
14mm x 300mm Shelf Pusher
14mm x 300mm Shelf Pusher
14mm x 200mm Shelf Pusher
14mm x 350mm Shelf Pusher
14mm x 250mm Shelf Pusher
14mm x 380mm Shelf Pusher
14mm x 280mm Shelf Pusher
14mm x 410mm Shelf Pusher

Key Features & Benefits

1

Easy Setup & Adjustments

2

Spring-Loaded Lock Tab for Easy Adjustments:
The integrated spring-loaded lock tab allows for effortless adjustment of the facing width, even with products in place. The tab automatically locks into position to maintain facing integrity, ensuring consistent presentation

3

Center Push Technology:
The center push option delivers even force across a range of product types, including round and irregularly shaped items, reducing the need for multiple pushers on larger products. This ensures a consistent, clean-facing display for all product types.

4

Clear Front Product Stop:
Our clear PVC front stop provides an unobstructed view of the products, improving visibility for customers while maintaining product placement stability.

5

Connect Technology:
Front Rail allows easy attachment to shelves without the need for separate fasteners, simplifying the installation process

6

Compatibility:
Hookei Shelf Pusher System is fully compatible with all Hookei Sure-Set™ Paddle Extenders and Adapters, providing added flexibility to meet your specific retail needs.

14mm pusher

Application Scenarios

The system operates using a spring-loaded mechanism that gently pushes products forward to the front edge of the shelf. Installation is straightforward:

  • • Attach front and rear rails to your shelf (clip-on or adhesive)
  • • Insert the guide rail into position
  • • Mount the 14mm pusher onto the guide rail
  • • Secure with anchors if needed
  • • Place dividers on both sides to define each product lane
  • • Adjust the width according to your product size

Once installed, the pusher continuously applies light, consistent pressure. As customers pick up items, the remaining products automatically slide forward, maintaining a clean and fully stocked appearance without manual adjustment.

0lipsticks shelf pusher

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